Stop learning AI. Start building with it.
AI Adoption Isn't a Training Problem.
It's a Coaching Problem.
Most people aren't stuck because they lack knowledge. They're stuck because AI feels intimidating, they don't have time to figure it out, and nobody's in their corner while they learn. We coach alongside people through the hard part — practicing on real work until it clicks.
Prefer email? info@mvpclub.ai
How We Work
We Coach Alongside You, Not Above You
We're not consultants who hand you a deck and leave. We embed with your team and stay until AI becomes part of how they actually work.
Embedded Team Coaching
We embed within your organization to coach your people through AI adoption. We start by finding a real workflow where AI could help, then we support individuals through practicing — through the intimidation, the setbacks, and into genuine confidence.
- ✓Grounded in your team's real work
- ✓Small team planning calls
- ✓Office hours & 1:1 coaching
- ✓We stay until it sticks
Practice, Not Presentations
AI is a skill you get good at by doing, not by watching a slide deck. Our coaches — including an ICF-certified professional coach and a PhD educator — help people work through the emotional and practical barriers that keep them stuck. You'll be bad at it at first. That's the point. We're there for that part.
- ✓An educator, a coach, and a builder
- ✓Non-technical backgrounds welcome
- ✓We've been through it ourselves
AI-First Practitioner Community
Going through this moment alone is harder than it needs to be. Our community is where people build with AI together — with live sessions, coaching, and peers who get it. Members have shipped real apps, tools, and workflows. Non-technical backgrounds are the norm, not the exception.
- ✓New AI Tools Monday
- ✓Getting Unstuck Tuesday
- ✓Demo & Share Wednesday
- ✓Monthly Getting Started sessions
About Us
Meet the Team
We're practitioners first—people who've navigated the AI transformation ourselves and are passionate about helping others do the same.
Matt Hastings
Has run over 100 AI adoption coaching sessions. Manages AI implementation team at General Assembly and designs AI training products for Fortune 500 clients.
“The only way to learn is by doing — understanding comes through practice, not preparation.”
Jill Ozovek
Certified Professional Coach who led learning design including AI programming and agentic workflows at GA. Sets up AI workflows for startups and runs AI coaching sessions for MVP Club.
“Most people's biggest AI barrier isn't technical — it's psychological.”
Ryan Brodsky
Software Developer who uses AI to create customer support articles, prototype applications, and has shipped 50+ feature requests using AI-assisted development.
“You learn more when you watch somebody do something wrong and they explain what happened.”
It's Better to Go Through This Moment Together Than Alone.
— Matt Hastings, Co-Founder
No pitch deck. No pressure. Just a 15-minute conversation about where you are and how we might help.
Prefer email? info@mvpclub.ai
Real work, real results
What We've Been Building
Enterprise Engagement
Dual Enroll
Ran a six-week embedded coaching engagement with a multi-team organization. Coached individuals through real AI adoption — from skepticism to building workflows they use every day.
AI-Powered Solution
NMDP
Built a massive warm lead database researcher solution powered by Claude Code. Delivered a production tool that transformed how the team identifies and qualifies leads.
Community Results
Community Members
Dozens and dozens of community members going from Claude-curious to vibe coding and deploying real applications. iOS apps, business tools, games, consulting sites — built by non-technical people.